“Their corporate resources are so much larger than anybody else’s.” “That’s an entirely different competitor,” he said of Hard Rock.

Reno casino consultant, Ken Adams, reportedly said that it is likely that the Hard Rock will put pressure on the major tribal casinos in the region, including the Thunder Valley Casino Resort owned by the United Auburn Indian Community and located some 20 miles south of the Yuba County site, along with the Cache Creek Casino Resort in Brooks. And in south Elk Grove, a $400 million casino, hotel and conference center is planned by the Wilton Rancheria Tribe, however, a groundbreaking has yet to be announced. announced they had broken ground in Amador County, California on a $168 million casino located some 30 miles east of Sacramento. In April this year, the Buena Vista Band of Me-Wuk Indians and Caesars Entertainment Corp. The new venture joins two additional tribal casinos which are currently being developed in the region’s increasingly crowded gambling market. With preliminary site work having already begun, the mega-resort to be situated near the Toyota Amphitheatre in Wheatland is expected to open its doors to the public in October next year and according to a Moody’s Investor Service report will be named Hard Rock Sacramento.

The Sacramento Bee newspaper reports that while neither the Enterprise tribe nor Hard Rock would elaborate on the details of the project, financial documents from the undertaking have been reviewed by credit-rating agencies and estimate the cost of the build to be about $400 million. said that the Sacramento area was “a great fit for the brand.” The Florida-headquartered Hard Rock Cafe Inc. In a prepared statement, Tribal Chairwoman, Glenda Nelson, said, “The Enterprise Rancheria is thrilled and honored to work with Hard Rock International, one of the world’s most recognized brands. The Hard Rock brand is coming to the Sacramento region, as a recent announcement from the international chain informs that the federally recognized, Enterprise Rancheria of Estom Yumeka Maidu Tribe, has partnered with the Seminole Tribe of Florida franchise to build a $440 million casino-hotel in Yuba County.

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